Frbiz.com analyzes Decade of rich media ads read: Yesterday Today Tomorrow

In recent years, with the increasing popularity of the Internet to use the Internet as the carrier continues to introduce new ways of marketing. Rich media online advertising, with its unique form of expression and technical leadership begin to emerge, even in just a few years to flourish.

Talk about rich media advertising, the earliest dating back to the beginning of 1999 the creation of an interactive-pass opened up the rich media technology as the core digital marketing platform, which is the embryonic form of rich media development; in 2002, the film “Hero” of the film flower Network Advertising on-line, marking China’s first rich media online advertising is born, it is an interactive pass, launched jointly with the Sina iCast video rich media ads. Subsequently, in 2003 officially began jumping into rich media advertising industry’s attention.

By 2004, rich media into the emergence of the first in the country a high-speed stage of development. At this stage a significant performance rich media ad formats have been expanded, showing diversity and is no longer limited to traditional Windows forms, extended video, streaming media, and other crazy forms of rich media ads have appeared. This greatly enriched the applications market rich media ads, rich media and advertising pages of the binding capacity has been increased dramatically. In 2005, rich media has entered a second peak period of development.

 At this stage, the use of rich media, the rapid increase in the number of advertisers, automotive, fast moving consumer goods, consumer electronics and other traditional industries have advertisers test the water rich media advertising and marketing. With the increasing number of Internet users, broadband development in China since 2006, officially entered the rich media market maturity. This stage, rich media ads for downstream functions of the continuous improvement of the maturity of the industry chain gradually increase. Professional talent emerging rich media ads, rich media production level to make progress. At the same time monitoring tools, rich media ads and more abundant, has achieved a complete player right number, the user clicks, the replay number of unique visitors data such as statistics.

In the rapid development of rich media ads decade, interactive pass As the first independent R & D into commercially available rich media technology and third-party technology providers, has become synonymous with rich media has become the country’s Internet advertising and interactive rich media digital media the field of brand.

Fifth forum for rich media advertising role of linking the trend, driven future patterns of

Rich media advertising trends in the Forum, as the annual national media-rich digital marketing industry conference bringing together the industry’s top Internet marketing experts, well-known advertisers, the mainstream media, advertising agencies, for the hottest discussion topic nowadays carried out between the industry leaders, The most depth dialogue to explore the rich media industry, latest developments.

November 17, 2009, the fifth trend of rich media advertising forum will debut the Beijing International Convention Center. As a sponsor – interactive-pass holding, together again this year, the world’s largest interactive advertising, digital marketing, the General Assembly ad: tech, the number of China’s rich media marketing in his capacity as representative of appearance.

According to industry analysts, from the size, impact and industry attention to the extent of view, this year’s forum is the first brand in the field of interactive media-rich pass the tenth anniversary of appearance, this is undoubtedly the area of rich media, digital marketing, a rather significant milestone, the General Assembly to discuss the significance of the theme and guests expected to affect China’s rich-media digital marketing the development direction of the next 5-10 years.