With aerial advertising services gaining ground on other media when it comes to marketing, rates can vary depending on the services offered. Aerial ad rates vary from company to company. Points factored in to come up with sky advertising rates include the production of the custom aerial banner, whether the company offering aerial advertising services will have to bring a plane in to a location and of course, the number of flight hours.
Some companies may charge for the entire banner, depending on its dimensions while others may charge for work done on aerial banner advertising on a per square foot basis. Other factors that may come into play when figuring out rates are whether the banner or billboard is to be flown overhead during peak season or not. Peak season generally includes during spring break, sales season or major events like the Super Bowl or World Series, where people from all over the US and the world may congregate.
Repeat customers or frequent users of a company’s services are usually entitled to discounts or package deals. Many businesses swear by the company they use and are not too likely to switch. Such customer loyalty also brings the aerial ad firms word-of-mouth business. One aspect a customer may look at is if the ad firm has a plentiful supply of aircraft on hand. Businesses or individuals for that matter are not inclined to wait in a queue before their banner can be taken up.
The role of the weather
The weather quite naturally plays an important role when it comes to advertising in the air. Ideally, skies should be clear allowing for a banner to be clearly seen by the intended target audience. Similarly, skies have to be clear in the case of skywriting. These are issues considered not just by the customer but the aerial advertising company. Weather reports are critical to this type of business and being an aircraft-related activity, constant updates are available from a nearby airport.
Rain will also prevent from an aircraft with a message taking off. A customer would also not like to see his message disappear in a column of dark clouds. However, no self-respecting company will take its plane up in the air in inclement weather. The arrival of aerial advertising on the scene has now added a whole new dimension to the world of advertising and marketing. Although it has been a regular feature in the US, the concept is now catching on in the rest of the world, starting with Europe.
Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com/ They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.
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